Qualified Lead Contacts
Progressed
to
enquiry
Your Primary Marketplace
(This target audience has not yet done business with you)
(This target audience has not yet done business with you)
No. of primary enquiries
Sales
conversion
No. of first time clients
Value achieved
Order frequency achieved
New
client turnover
How PROFIT FLOWS
through the pipeline
through the pipeline
Total
Turnover
Gross
margin
Gross
Profit
Fixed
costs
No. of
repeat clients
Value achieved
Order frequency achieved
Existing client turnover
Bleeding Profit
EBITDA
Your Secondary Marketing Database
(Current & past customers who still fit your target market)
(Current & past customers who still fit your target market)
Client Contacts
Progressed
to
enquiry
No. of secondary enquiries
Sales
conversion
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